Use Cases
One Spine.
Every use case.
Seven ways teams use the TOF Identity Spine to find, reach, and convert real consumers.
Use Cases
Seven ways teams use the TOF Identity Spine to find, reach, and convert real consumers.
Use Cases
You don't fit in a box. Pick the use case that matches what you're trying to do — most teams use more than one.
Audience
Find in-market consumers from real search behavior and high-intent signals. High-Intent Data Feeds across 70+ verticals, Keyword Custom Audiences from observed search behavior, and 9,400+ consumer signals — all deterministic, identity-resolved, refreshed daily, with prequalification filters.
High-Intent Data Feeds · Keyword Custom Audiences · Consumer Signals · 70+ Verticals
Enrichment
Your list isn't dead — it's just stale. Append fresh identity and intent signals against records you already have. Higher match rates. Higher contact rates. Dead files become live, in-market consumers. Same list, different results.
Batch · API · Snowflake · Direct Integration
Programmatic
Deterministic audiences delivered directly to a demand-side platform. Keyword Custom Audiences and consumer signals pushed into every major DSP. Frequency-capped. Attribution-clean. Refreshed daily.
CTV · OTT · Display · Native
Walled Gardens
Target verified consumers inside the platforms that own their own identity graphs. TOF audiences matched and activated within Google DV360 and Meta — so your spend hits real people, not probabilistic clusters.
Google DV360 · Meta
Identity Resolution
Turn anonymous website visitors into known, actionable contacts. Deploy the TOF pixel on your site and resolve anonymous visitors into full PII with up to 500+ data points — without a form fill. 98% U.S. adult coverage. Deterministic, not probabilistic.
Pixel Deployment · Real-Time Resolution · Person-Level Identity · No Form Required
Infrastructure
Pull TOF data directly into your stack. Real-time lookups, batch enrichment, and signal queries. Direct programmatic access to the TOF Identity Spine — no middleware, no manual pulls, no re-plumbing.
REST API · Webhooks · Real-Time · Batch
Vertical
High-intent data feeds for 70+ service verticals. Insurance, solar, HVAC, roofing, legal, Medicare, auto, debt relief, home services, and more. Every signal enriched against the Identity Spine and refreshed daily.
API · Flat File · Snowflake · Direct Integration
Yours
If it runs on identity, it runs on TOF. Tell us what you're trying to build. We'll show you how the Spine fits.
Talk to the data team →
Why teams choose TOF
The things that make teams choose TOF — and the things that make them stay.
[ 01 ]
Consistently the highest match rates in the industry. The accuracy floor competitors quietly chase.
[ 02 ]
Real-time API access from minute one. No multi-quarter integration cycles.
[ 03 ]
Signals refresh in real time, daily, or weekly depending on the source. Stale data never enters your funnel.
[ 04 ]
Across identity, behavioral, intent, and financial. Filter to exactly your buyer.
[ 05 ]
Activate to every platform you already use. No middleware. No re-plumbing.
[ 06 ]
Built-in consent management. Privacy-safe by design, not by patch.
Seven use cases here. Hundreds more in the wild.
If it runs on identity, it runs on TOF.
Let's build
Tell us your use case. We'll show you what TOF looks like in your channel — and what it does for your revenue.
Talk to usTell us your use case. We'll show you what TOF looks like in your channel.
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