The Spine
Every signal.
Every vertical.
9,400+ consumer signals. 37,500+ business signals. 70+ high-intent verticals. The full inventory of the TOF Identity Spine.
The Spine
9,400+ consumer signals. 37,500+ business signals. 70+ high-intent verticals. The full inventory of the TOF Identity Spine.
Consumer Intent Signals
Every signal is deterministic, refreshed daily, and built from observed consumer behavior.
Auto
American Brand · Electric & Hybrids · Family Friendly · Foreign Brand · Luxury · Parts & Services · SUVs · Sports Car · Trucks · Vehicle Types
Home Services
Heating & Cooling · Plumbing & Electrical · Roofing · Windows & Doors · Solar Installation · Pest Control · Landscape & Lawn · Cleaning · Locksmith · Remodeling · Emergency Repair
Legal
Personal Injury · SSDI & Disability · Family Law · Workers' Comp · Medical Malpractice · Car Accident · Wrongful Death · Mass Tort · Named Firms · Tax Attorney · Real Estate Attorney
Insurance
Auto Insurance · Health Insurance · Medicare · Life Insurance · Final Expense · Home Insurance · Flood Insurance · Accident Insurance · Named Carriers · Life Settlements
Business Services
Child Care · Cleaning · Dating · Employment · Health & Wellness · HVAC · Home Services · Insurance · Landscape & Lawn · Legal · Pest Control · Pet · Photography · Plumbing & Electrical · Remodeling · Tax
Sports & Fitness
Baseball · Basketball · Camping & Hiking · Electric Ridables · Equestrian · Fishing · Football · Golf · Gym Membership · Home Gym · Hunting · Jet Skis · Mountain Bikes · Personal Training · Scuba · Skiing & Snowboards · Soccer · Tennis
Consumer Electronics
Audio & Video · Cell Phones · Computers & Software · Drones · Gaming · Security & Privacy · Smart Home · VR & Wearables
Health & Wellness
Diet & Weight Loss · Injuries · Medication · Personal Care · Services · Symptoms
Travel
Cruises · Domestic · Expeditions · International · Island Getaways · Luxury Hotels · Popular Destinations · Rental Cars
Consumer Goods
Collectibles · Home & Garden · Luxury Buyers · Remodeling & Construction · Utilities
Real Estate
Investing · Property Type · Purchasing Land · Purchasing a Home · Vacation Home · Selling Real Estate · Selling a Home
Financial Services
Banking & Credit · Credit Cards · Financial Advisory · Insurance · Investment & Brokerage · Retirement & College Savings · Tax Planning · Wealth Management
Beauty Products & Services
Beauty Services · Cosmetic Services · Cosmetics & Fragrances · Personal Care Products · Skin & Hair Care
Apparel & Accessories
Bags & Wallets · Bargain Hunters · Brand Conscious · Clothing · Eyewear · Footwear · High End · Jewelry · Watches
Gifting & Occasions
Bar Mitzvah · Birthday · Charities & Nonprofits · Family Gifting · Honeymoon · Political Donations · Seasonal · Wedding Planning
Babies & Children
Apparel · Diapering & Care · Educational Products · Food & Nutrition · Furniture · Safety · Strollers & Car Seats · Toys
Recreational Vehicles
Boats · RVs, Campers & Motorhomes · Yachts
Arts & Entertainment
Animation · Arts · Books & Literature · Music · Pop Culture · TV & Film
Education & Schools
College · Type · Other
Interest
Food & Beverage
Cooking · Food Products · Food Services · Houseware · Spirits
Entertainment
Lifestyle
Bohemian · College Life · Country Club · DIY · Green Living · Healthy Living · Luxury · Military · Senior Living
Politics & Society
Animal Lovers
Cats · Dogs · Horses · Pets · Reptiles
Business intent signals covering software, SaaS, fintech, cybersecurity, marketing technology, healthcare IT, cloud infrastructure, manufacturing, logistics, and thousands more. Refreshed daily.
See available B2B signals →Business Intelligence Signals
Data Products
High-Intent · Enriched · Daily
70+ service verticals. Every consumer signal enriched against the TOF Identity Spine — appending full PII and up to 500+ data points to live high-intent behavior. ACA health insurance, Medicare, solar, HVAC, roofing, auto insurance, debt relief, legal, home services, and more. Delivered with prequalification filters so you only receive consumers that match your criteria. Refreshed daily.
API · Flat File · Snowflake · Direct Integration
Custom Built · Search Behavior
Daily audience feeds built from real consumer search behavior — not modeled, not inferred. Pre-built feeds available for GLP-1, health insurance, SSDI, timeshare exit, hearing aids, direct mail, and more — or request a custom feed for any keyword set. Every record is identity-resolved against the Spine and delivered with full PII. Define the keywords. We build the audience.
Google DV360 · The Trade Desk · Meta · CTV · OTT · Display · Native
B2C · 9,400+ Signals
9,400+ consumer intent topics across 26 categories and 206 subcategories. Observed behavioral data — not modeled. Every signal is deterministic, refreshed daily, and available with prequalification filters. From auto and insurance to home services and legal.
API · Flat File · Snowflake · Direct Integration
B2B · 37,500+ Signals
37,500+ business intelligence topics covering technology adoption, vendor research, hiring signals, and procurement intent. Full-funnel business intelligence at person and company level. Every industry. Refreshed daily.
API · Snowflake · Direct Integration
Tell us what you're targeting. We'll show you exactly what's available — coverage, volume, and delivery options.
Talk to usTell us your use case. We'll show you what TOF looks like in your channel.
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