Powering precision · Driving revenue
The identity layer
performance runs on.
Deterministic identity. Every channel. Full funnel.
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Powering precision · Driving revenue
Deterministic identity. Every channel. Full funnel.
What we power
The TOF Identity Spine resolves who's in market, activates them across every channel, and closes with the highest-intent signal available — all from one deterministic data layer.
Identify
Person-level identity. Not household guesses. The source of truth your funnel runs on.
Reach
Keyword Custom Audiences from real search behavior. Activated everywhere your campaigns already run.
Convert
Behavioral signals at the exact moment of buying decision. The closest data to a conversion in performance marketing.
The data layer
98%
U.S. Adult Coverage
47K+
In-Market Signal Topics
6B+
Device & MAID Pairs
100+
Daily Keyword Audience Feeds
70+
High-Intent Verticals
1.6T
Monthly Consumer Events
Trusted by data-driven teams
Why teams choose TOF
Every dollar you spend on bad data is a dollar your competitor spends on verified identity. That's the gap TOF closes.
Freshness
Your data is stale. Ours isn't.
TOF pulls from 70+ authoritative primary sources — continuously updated, continuously verified. No scraped lists. No recycled snapshots. Fresh, validated identity you can actually act on.
Determinism
You're spending on modeled assumptions.
TOF resolves real individuals — not lookalikes, not probabilistic clusters. Real identity, matched across every channel.
Verification
Your leads look good on paper. They're not.
Volume without verification is just cost. TOF resolves real identity before leads enter your funnel — so every record you route, call, or bid on is a verified consumer, not a dead end.
ROI
Wasted impressions are eating your margin.
Verified identity at the top of every funnel means higher match rates, better audience quality, and measurable economic outcomes. Less spend. More conversions.
Beyond the data
Every signal is matched and enriched against the TOF Identity Spine before delivery. What you receive isn't raw data — it's verified, identity-resolved, and ready to activate.
Industries
Every industry that runs on consumer data. Every vertical that needs identity at scale.
We kept the acronym.
Outgrew the name.
TOF started as Top of Funnel — built to solve one problem: finding the right audience before the spend. Then the data got bigger. And so did we.
TOF Identity Spine — the deterministic data infrastructure underneath your acquisition, monetization, and retention.
Request data, track deliveries, manage billing — all from the TOF Command Center.
or email us directly: go@tof.io
Tell us your use case. We'll show you what TOF looks like in your channel.
Trusted by the biggest brands in performance marketing